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Longines FEI World Cup Western European League - Porsche Helsinki Horse Show; Jumping; 2017
Longines FEI World Cup Western European League - Porsche Helsinki Horse Show

On Sunday 22 October 2017, Dutch rider Jur Vrieling and VDL Glasgow v. Merelsnest claimed victory at the second leg of the Longines FEI World CupTM Jumping during the Helsinki International Horse Show held from 18-22 October 2017. Henrik von Eckermann (SWE) on Mary Lou 194 finished second followed by Marlon Modolo Zanotelli (BRA) on Celena VDL.

Longines is proud to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI World Cup™ Jumping series (Western European, North American and China Leagues), during which riders will compete for the qualifying points for the Longines FEI World Cup™ Jumping Final in Paris in April 2018.

Besides, this thrilling competition was also the occasion for the spectators to discover the Official Watch of the event, a new blue model of The Longines Master Collection, a line representing the classical elegance and watchmaking expertise of the Swiss brand. The featured timepiece is a steel lady model displaying a blue dial with diamond indexes matching its blue alligator strap.

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Archery World Cup Final 2017; Mexico City; Archery; 2017
Archery World Cup Final 2017 - Mexico City

From October 15-22, in Mexico City took place the Archery World Championships, of which the Swiss watch brand in the Official Partner and Timekeeper. As such, the brand presented elegant Longines watches to the winners in the compound category, Sébastien Peineau (FRA) and Song Yun Soo (South Korea), as well as in the recurve category, Im Dong Hyun (South Korea) and Ksenia Perova (Russia) in recognition of their remarkable performance.

A model from the Conquest collection has been chosen as the Official Watch for the 2017 Archery World Championships. This chronograph, featuring a sunray black dial, meets the highest standards in precision for sports and contains a unique movement that surpasses previous generations.

Longines plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup circuit, as well as the Archery World Championships. This sport embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.

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Longines FEI World Cup North American League - Del Mar; Jumping; 2017
Longines FEI World Cup North American League - Del Mar

On Saturday 21 October 2017, USA’s rider Andrew Kocher and Navalo de Poheton finished first at the 5th leg of the Longines FEI World CupTM Jumping 2017/2018 North American League in Del Mar, California. Eric Navet (FRA) and Catypso finished second ahead of Chris Pratt (CAN) and Concorde.

As the Title Partner, Official Timekeeper and Watch of the Longines FEI World CupTM Jumping North American League series, Longines was delighted to grant the winning rider with an elegant Longines watch.

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New E-commerce, launch, China e-commerce
Longines launches its e-commerce platform in China

Since its founding in 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. Today, as Longines unveils its official e-commerce platform in China, the Swiss watchmaker will extend its reach to the Chinese customers.

Longines has been running e-Commerce for years in the United States. Today, the opening of its first official e-commerce platform in China will help to provide services to a wider range of Chinese consumers. Longines will offer the same models and the same prices both online and offline in China. The brand will also provide several product options and detailed product information. The online information search has become an important step of the customer’s decision-making, and the e-commerce platform will also meet this new demand for comprehensive and authoritative product information.%break%

The Longines official e-commerce platform in China will present Longines complete collections and models to help customers to select their ideal watches, and a bracelet adjustment service before delivery so that the timepieces can be worn immediately. Online customer service is offered from 9 a.m. to 10 p.m. every day, and professional watch consultants will bring considerate and timely assistance to the customers.



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Longines Beijing Masters; Jumping; 2017
Longines Beijing Masters

The Bird’s Nest was the host of the 2017 edition of the Longines Equestrian Beijing Masters and thus gathered the best Chinese and international riders for three intense days of competition. As the Title Partner and Official Timekeeper of the event, Longines was proud to time the exceptional performance of Swedish rider Henrik von Eckermann on Cincitty who claimed the Longines Grand Prix, which rounded off the weekend. The podium was completed by Lauren Houghand on Leonidas and Christian Ahlmann on Cinetto. Taiwanese model and Longines Ambassador of Elegance Chi Ling Li who joined the brand in Beijing as a special guest, presented Henrik von Eckermann with an elegant Longines timepiece.

As the Official Watch of the Longines Equestrian Beijing Masters, Longines was highlighting a lady model from the Longines Equestrian Collection, a line created as an allegory to the equestrian world. This timepiece, featuring a checkerboard pattern dial, repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes. The elegance of this model is elevated by a ribbon of diamonds that enhances the harmonious curves of the case.
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