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  • 28/11/2019


    Grand Opening of the Brand’s Fourth Boutique in Malaysia

    Located on the Ground Floor of the premier shopping mall Gurney Plaza, the new Longines boutique is designed and furnished with trademark colors and ambience seen in Longines boutiques around the world, embodying the brand’s motto “Elegance is an Attitude”. Measuring 542 square feet, the boutique perfectly combines the impressive heritage of the brand with a timeless design where refinement and elegance are conveyed in every detail. With its extensive selection of timepieces, the new Longines Gurney Plaza boutique is already an essential destination for discerning customers. But a special visit from Hong Kong superstar Aaron Kwok has elevated the elegance of the boutique even further. Celebrating this remarkable milestone by making his first appearance as Longines Ambassador of Elegance in Malaysia, Aaron Kwok caught the spotlight with a Longines watch from the new Longines HydroConquest collection, the brand's iconic sports line which features a colored ceramic insert on the bezel. ““It was an honour to be here today to celebrate this amazing milestone with Longines. I congratulate Longines on this achievement and I am excited that the brand is now available in Penang. As a Longines Ambassador of Elegance since 2005, I am delighted to see how the brand continues to grow and expand worldwide and across the Malaysian market.  I would like to take this opportunity to wish Longines every success”, said Aaron Kwok. Sharing his tips on selecting watches, Aaron said, “Apart from telling time, I think watches are accessories that show our individuality and taste. The Longines HydroConquest collection watches are currently my favourites. These watches feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. It is elegant yet sporty, making them suitable for daily wear and appropriate for all occasions”. After the product presentation, Aaron Kwok, Mr. Arnaud Carnal, Longines Asia Pacific Regional Sales Manager, Ms. Selina Ng, General Manager of Mall Management, CapitaLand, Mr. Peter Chan, Gurney Plaza Centre Manager and Mr. Ooi Say Yew, Longines Malaysia Brand Manager were invited for a ribbon-cutting ceremony at entrance of the boutique. Following the ribbon-cutting ceremony, Aaron Kwok toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. In addition, Aaron had his autograph signed at the boutique floor-to-ceiling light box poster, featuring him as the Ambassador of Elegance. Attending guests at the momentous event included celebrities such as pop duo Fuying & Sam, Tong Bing Yu, Christinna Kuan. The Longines boutique is located at Lot 170-G-07, Ground Floor, Gurney Plaza, Persiaran Gurney, 10250 Penang. The boutique’s opening hours are from 10.00am to 10.00pm every day.

  • 13/11/2019


    Longines und sein Botschafter für Eleganz Eddie Peng weihen neue Boutique in Zhengzhou ein

    Die Schweizer Uhrenmarke Longines feierte am Mittwoch, dem 13. November in Anwesenheit ihres Botschafters für Eleganz, des Schauspielers Eddie Peng, die Eröffnung ihrer neuen Boutique in Zhengzhou (China).     Die neue Boutique im Kaufhaus Zhengzhou misst 115 Quadratmeter und zeigt eine große Auswahl an Longines-Uhren, darunter die bekanntesten Uhren der Marke sowie deren neueste Modelle.    Neben Eddie Peng besuchten zahlreiche Gäste die Veranstaltung, darunter Medien, VIPs und lokale Vertreter. Nach dem Durchschneiden des Bandes waren die Gäste dazu eingeladen, die elegante Longines-Boutique und die Zeitmesser zu entdecken.   Die Marke mit der geflügelten Sanduhr nutzte die Gelegenheit ebenfalls, um ein neues Modell aus einer ihrer legendärsten Linien, der Longines Master Collection, hervorzuheben. Die von einem exklusiv für Longines entwickelten Automatikwerk angetriebene Uhr zeichnet sich durch eine Mondphasenanzeige und eine feine Ästhetik aus und verkörpert die Balance zwischen meisterhafter Technik und klassischer Eleganz.   Die neue Longines Boutique befindet sich im Kaufhausgebäude Zhengzhou, Nr. 49, Erqi Road, Bezirk Huicheng, Stadt Zhengzhou.