The Flagship Heritage by Kate Winslet's auction launch in Paris
On Saturday 10 June 2017, in its boutique located at Faubourg Saint-Honoré in Paris, Longines, together with its Ambassador of Elegance Kate Winslet, presented anexclusive and very limited new timepiece: The Flagship Heritage by Kate Winslet. This timepiece is the result of a common project for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress, which is dedicated to changing the way people on the autism spectrum are perceived. The models numbered 2/5, 3/5 and 4/5 are auctioned on: www.longines.com/auction
Highlights of the Prix de Diane Longines weekend
As the Title Partner, the Official Timekeeper and the Official Watch of the 168th edition of the Prix de Diane Longines, the Swiss watchmaker was delighted to be part of this elegant equestrian weekend. The program started on Saturday June 17 with the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines, which respectively awarded the best young jockey and amateur lady rider. The following day, the animated and entertaining Village de Diane welcomed the tens of thousands visitors for Sunday’s culminating race: the Prix de Diane Longines. The winning horse’s owner, trainer and jockey were granted an elegant Longines watch from the hands of the Longines Ambassador of Elegance Mikaela Shiffrin, American alpine skier who won her first Overall Crystal Globe of the 2016/2017 FIS Alpine Cup Season and her fourth small globe in slalom. Mikaela Shiffrin also awarded the “Mademoiselle Diane par Longines” prize to the most elegant racegoer of the day.
Launch of the new women Edition of the Longines Master Collection
The evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand.